2nd Chapter

A small web agency based in the center of Katwijk aan Zee, Netherlands, 2nd Chapter builds websites and online marketing campaigns for businesses of varying sizes across sectors including healthcare, retail, hospitality and culture. Clients mentioned include general practitioner practices, a museum, a health centre, an interior design business, a beach club and webshops, reflecting a mix of local and international businesses seeking growth in website visitors, leads and revenue. The team has more than 10 years of experience and operates as both a Google Partner and Meta Partner. Services cover custom website design and development, ranging from simple one-pagers to complex websites and webshops, with stated expertise in WordPress and WooCommerce builds. On the marketing side, the agency works with Google Ads, Google Analytics, Tag Manager, Search Console and Merchant Center, alongside search engine optimization, search engine advertising, social media advertising and conversion optimization. Its blog content addresses practical topics such as the shift from iDEAL to Wero payments, automated discounts within Google Shopping for WooCommerce stores, and the use of structured data such as breadcrumbs, FAQs and reviews to improve visibility in both search engines and AI tools. The stated aim across projects is conversion, with an emphasis on distinguishing clients from competitors and building online presence tailored to each business's specific goals.