3.7 Designs

Based in Ann Arbor, Michigan, 3.7 Designs (operating as Three Seven) works with B2B technology companies facing long, multi-stakeholder sales cycles and crowded competitive markets. The agency positions itself as an extension of a client's internal marketing function, either supplementing existing staff or running the marketing operation in full for organizations that lack in-house resources. Its focus is squarely on B2B firms struggling to differentiate from competitors, reach a defined ideal customer profile, or convert website traffic into sales pipeline. Services span marketing strategy, web design, SEO, pay-per-click, content marketing, and HubSpot setup and campaign management, along with brand strategy, logo design, and broader design and creative work. The stated approach begins with a discovery process to diagnose why a website or marketing program underperforms, followed by strategy-led website builds intended to drive conversions rather than just traffic. From there, campaigns typically combine SEO, paid media, and content creation into an integrated digital marketing effort, supported by CRM and lead-generation work. Case examples on the site describe website optimization paired with inbound marketing programs, and a conversion-focused website rebuild followed by coordinated SEO and advertising campaigns. The agency frames its work around measurable outcomes such as organic traffic growth, increased qualified leads, and reduced cost-per-acquisition, and it can function as a fractional marketing team for companies choosing not to build one internally.