42 Agency

Based in Toronto, 42 Agency works specifically with B2B SaaS companies, focusing on marketing programs designed around revenue generation rather than lead volume alone. The agency operates with a small team and structures its engagement around three parallel workstreams: bottom-of-funnel campaigns aimed at in-market audiences to produce short-term pipeline results, and top-of-funnel strategy and infrastructure work intended to attract and retain customers over time. Client teams referenced in its materials include marketing, product, and sales functions within B2B organizations, with reported outcomes around cost-per-SQL, cost-per-activation, and landing page conversion rates. The service offering splits into three areas: demand generation, marketing operations, and content/SEO. Demand generation work covers strategy, creative and copy, paid media across Google, Bing, Meta, and LinkedIn, email marketing, customer research, closed-lost/closed-won analysis, experimentation and testing, attribution and measurement, dashboards, and marketing mix modeling. Marketing operations services include martech and salestech strategy, HubSpot and Pardot implementation, marketing automation migration, CRM work, and systems integration. Content and SEO services include content strategy, qualitative research, competitor analysis, market insights, content creation, editorial and blog design, and web development. The agency also publishes playbooks on topics such as Facebook Ads for B2B SaaS and HubSpot CRM practices, reflecting its focus on marketing technology and channel-specific execution for B2B clients.