6x6 Design

Based in Rochester, New York, 6x6 Design is a small web design and SEO company founded in 2002 that works with contractors, professional services, home services businesses, and other local companies throughout Rochester and the surrounding area. The agency is owner-operated, run by John Kelly, and positions itself as a hands-on alternative to larger, template-driven agencies, focusing on service-based businesses that depend on visibility in Google search and Google Maps. The company's core offerings span WordPress website design and local SEO. Websites are built on WordPress with Elementor, aimed at producing clean code, scalable layouts, and performance that supports search visibility and accessibility rather than relying on generic templates. On the SEO side, work centers on improving rankings in local, competitive markets through Google Business Profile optimization, service-area and location-based content creation, structured data (schema) implementation, and aligning on-page content with search intent. This combination is intended to support both conventional Google rankings and AI-driven search results. Additional listed services include SEO audits, technical and on-page SEO, WordPress-specific SEO, small business SEO, ecommerce website development, website hosting and maintenance, landing page design, competitor analysis, and a website planning tool. The agency also publishes case studies describing visibility and ranking improvements for specific search terms, and it is a member of the Greater Rochester Chamber of Commerce with BBB verification.