72interactive

Based in New Delhi, 72interactive works with direct-to-consumer, FMCG, apparel and lifestyle, and retail-to-D2C brands looking to build or scale online storefronts. The agency describes serving customers across India, the US, UK and Canada, drawing on around two decades of digital experience combined with generative AI capabilities. Its client base spans product categories including fashion and apparel, electronics, beauty and personal care, food and beverages, footwear, and baby and kids goods, generally brands aiming to move quickly from launch to growth. The agency's stated work centers on building fast, flexible ecommerce storefronts and pairing them with AI-generated content, including product photography, lifestyle imagery, written copy, and ads. Its process covers product clarity work (identifying and positioning winning products), conversion optimization through user-flow and pricing adjustments, and management of ad campaigns across Google, Meta, and Instagram. 72interactive also emphasizes maintaining creative consistency across brand visuals and channels, and describes offering full execution support extending to logistics and fulfillment rather than strategy alone. Listed service areas include SEO, ecommerce development, web design and development, digital strategy, ecommerce marketing, PPC, and social media marketing, with the AI-driven content and storefront work presented as a central differentiator in how the agency approaches client projects.