A2Marketing

Based in Suresnes, France, A2Marketing works as a fractional marketing agency dedicated to the tech sector, serving SMEs, SaaS publishers, startups and scale-ups, as well as software companies (ESN). Founded in 2011, the agency positions itself as a specialist in part-time marketing direction, offering consultants who cover the marketing scope from strategy through to execution for companies that need flexible, expert staffing without a full-time hire. The agency's core offering is fractional CMO services, complemented by part-time COO, Product Marketing Manager (PMM) and Partner Manager roles, each aimed at specific organizational needs: the COO role supports the transition from startup to scale-up and cross-functional strategic projects, the PMM role handles product strategy and product marketing, and the Partner Manager role oversees indirect sales strategy and partner programs for software publishers. A2Marketing structures its support around a company's development stage, with packaged offers labelled Launch, Raise, Growth, Scale and Expand, addressing needs from pre-launch product planning and go-to-market definition through fundraising support, branding, commercial strategy, operational scaling, and international expansion. Additional listed services include SEO, marketing strategy, sales outsourcing, branding, content marketing, and media planning and buying, delivered through hands-on consultants working at both strategic and operational levels.