Abacus Desk

Based in NIT Faridabad, India, Abacus Desk operates as a technology and marketing firm serving businesses across a range of sizes, from small enterprises to larger organizations seeking IT infrastructure, software, and marketing support. The company positions itself around three broad pillars: business software automation, digital marketing, and customer experience, alongside enterprise IT and cloud offerings. Its client base spans B2B, B2C, and D2C companies looking to build brand presence and manage operations digitally. On the marketing side, Abacus Desk's declared services include Search Engine Optimization, Pay Per Click, Social Media Marketing, and Mobile & App Marketing, which it frames within a wider mix of earned, owned, and paid media. Described components include email marketing, influencer marketing, content marketing, programmatic advertising, paid social, and paid search. Beyond marketing, the agency offers customer experience tools such as websites, mobile apps, and ecommerce platforms, along with WordPress-to-Drupal migration. Its enterprise IT and cloud practice covers Oracle Cloud, Microsoft Azure, Google Cloud, AWS, and multicloud setups, plus web hosting and domain registration. It is also listed as a Google-authorized Workspace partner, providing Google Workspace and Microsoft 365 services for business productivity and collaboration. The company additionally works on business software automation intended to connect sales, service, logistics, and customer care functions.