Aberfield Communications

Based in Leeds, this agency works with specialist SMEs and established brands across construction and property, food and beverage, manufacturing, financial and professional services, leisure and hospitality, and travel and tourism sectors. Founded in 2012, it operates as a small team focused on PR and brand communications, working across B2B and B2C campaigns for organisations such as engineering firms, local councils and public sector bodies. Its stated approach centres on audience influence rather than message delivery alone, aiming to shape how audiences think or act toward a business or brand. Services span brand strategy and proposition development, content creation, crisis communications, integrated marketing strategy, internal communications, media relations, and social media management, including social media training for client teams. Media and presentation training is also offered, alongside stakeholder communication and engagement work. Campaign examples described include B2B engineering PR supporting an independent engineering and services business, tourism PR positioning a local authority area as a regional gateway destination, and public sector PR engaging young people around a mental health initiative for the NHS. Sector specialisms are organised around property and construction, corporate, food and drink, and travel and leisure PR. The agency combines digital and traditional PR methods, drawing on multimedia content production and media contacts to support client campaigns from strategy through to execution and stakeholder engagement.