Adams + Swann

Adams + Swann, operating as Swann Marketing, is based in Murfreesboro, Tennessee, and works with small businesses and nonprofits across Middle Tennessee, including Franklin, McMinnville, Tullahoma, and surrounding communities. The agency positions itself as a partner rather than a vendor, focusing on growing businesses that want marketing systems built for long-term momentum rather than quick results. With a team of 1-10 people, it emphasizes education alongside execution, aiming to help clients understand the reasoning behind marketing decisions rather than just delivering tactics. Services are organized around a strategy-first process that begins with a Marketing Assessment to define audience, message, platforms, and priorities before any execution starts. Branding and creative work covers visual identity, messaging, and campaign assets. Website design is handled primarily within WordPress, with attention to structure, content, performance, and search visibility. Digital marketing is delivered through monthly partnerships combining SEO, social media, email marketing, and content. The agency describes its work as resting on three pillars: Strategy (planning goals, audience, and channels), Visibility and Growth (local SEO, answer engine optimization, content optimization, and paid media), and Engagement and Trust (social media, email marketing, and reputation management). These pillars are presented as an integrated system intended to support consistent, connected marketing efforts over time rather than isolated campaigns.