Addicted 2 PPC

Based in Burgess Hill, England, this small agency (team of 1-10) founded in 2021 focuses primarily on Pay Per Click management, alongside Search Engine Optimization and Social Media Marketing services. It works with businesses looking to grow sales, leads and revenue through Google Ads, positioning itself around certified PPC expertise rather than broad-scale campaigns, which suits smaller and mid-sized companies wanting closer attention to account performance. The agency's stated method centres on building a data-led foundation for each PPC account before scaling spend, starting with understanding search volume for a client's products or services, the value of a new sale, and the conversion rate from visitor to customer. It recommends beginning with a smaller monthly budget concentrated on core products or services to learn how customers search and behave online, then using that information to refine targeting and improve customer experience. Addicted 2 PPC frames its work around avoiding common causes of wasted ad spend, such as targeting the wrong audience, directing all traffic to a homepage rather than relevant landing pages, or letting cost-per-click rise without corresponding sales. The pay-per-click, pay-for-results model (payment only occurs when an advert is clicked) underpins its approach to Google Ads management, with ongoing account optimisation presented as central to improving sales, revenue and repeat custom for clients.