AdRelevance Sverige AB

Based in Stockholm, AdRelevance Sverige AB works specifically with ecommerce businesses, applying what it calls a "profitability-first" approach to marketing rather than focusing on traffic or impressions alone. The agency's client base includes a mix of established Swedish online retailers and smaller, fast-growing ecommerce companies, several of which are named among the country's most profitable online retailers according to industry rankings referenced on the agency's site. Client relationships described in the material span multiple years, with retailers in categories such as party supplies, home goods, gym equipment and fashion citing long-term collaboration on advertising strategy and technical execution. Services cover Paid Search and Paid Social advertising, SEO, tracking and measurement setup, and data analysis, supported by a set of internally developed tools the agency has built to support performance across these channels. Work in Paid Search is described as feeding accurate, business-specific data into Google's algorithms to guide automated bidding, while Paid Social is managed through structured campaigns with daily monitoring. SEO work is described as being adapted to ongoing Google algorithm updates. The agency also positions itself as a Google Premium CSS Partner, offering an alternative Shopping ads setup intended to reduce click costs, alongside tracking implementation aimed at improving data quality and automated reporting built on live data to support ongoing optimization decisions.