Adroit Data & Insight

Based in Cirencester, England, with additional teams in Barcelona and Madrid, Adroit Data & Insight works with charities and businesses on data analytics and insight projects. The team includes data analysts, data engineers, researchers, campaign managers and strategists, several of whom have backgrounds in agencies, charities and corporate settings. Clients span organisations working internationally, including international charities such as World Vision International, and the company positions its combined UK and Spain presence as giving it visibility into consumer and fundraising behaviour across different markets. The agency's work is organised around several areas: Audience Insight, Campaign Services, Data Insight, Data Systems and Measurement Products. It offers an AI-based audience modelling platform called Recurve AI, aimed at improving campaign performance, and uses the Apteco platform as part of its multi-channel data work. Typical engagements described include acquisition campaign reviews, data audits and regular giving income forecasting, particularly for charity clients looking to understand attrition, campaign efficiency or income growth. The approach is framed around starting each project without fixed assumptions, combining technical data expertise with sector-specific knowledge, and delivering findings intended to be direct and evidence-based rather than shaped to expectations. Work is carried out by a small, cross-disciplinary team rather than through large account structures.