advalyze GmbH

Based in Berlin, advalyze GmbH is a small digital marketing team (1-10 people) working with clients such as premium kitchen manufacturer SieMatic and B2B insurance provider Gracher, spanning industries from consumer retail to construction, mechanical engineering, shipping, and energy. The agency positions itself as a partner for lead generation and lead management, focusing on connecting marketing activity to measurable sales outcomes rather than isolated campaign metrics. Its service range covers SEO, SEA (search engine advertising), social media marketing, email marketing, media planning and buying, ecommerce marketing, marketing strategy, and business consulting. In practice, described work includes implementing full-funnel tracking for SEA campaigns, building CRM systems with marketing automation, and creating contact modules on client websites to capture and qualify leads. For B2B clients, the agency has conducted data-driven target group analysis to build ideal customer profiles by sector, followed by tailored outreach campaigns, personalized messaging, and technical setups aimed at improving email deliverability. Reported methods also include automated follow-up sequences, A/B testing, and continuous conversion tracking across the funnel, feeding qualified leads into sales pipelines accessible to dealers or sales teams. The overall approach centers on digitizing the customer journey from first contact through to purchase or handover, allowing clients to assess marketing channel performance down to cost-per-order level.