Advantage Positioning

Based in Lakeland, Florida, Advantage Positioning has offered internet marketing services since 2001 to businesses of varying sizes seeking to establish or grow an online presence. The team works with clients on custom solutions scaled to their budgets, positioning itself as a full-service option for companies that need SEO, web design, and web development handled by a single provider rather than juggling separate vendors. The agency's work centers on search engine optimization and search engine marketing, covering organic ranking improvements alongside SEM activities such as social media, pay-per-click advertising, banner ads on third-party sites, and directory listings, with a specific focus on local search optimization given that most online searches target local businesses. On the web design side, the company builds SEO considerations into a site's structure from the outset, whether optimizing existing sites or designing and programming new ones from scratch based on a client's branding, target market, and goals. Website builds can incorporate shopping carts and customer or employee portals. Advantage Positioning also handles programming beyond standard website design, including database module development and integration for both public-facing web applications and internal corporate information systems, an area the agency notes many website designers do not cover. Additional listed services include graphic design and branding, and WordPress maintenance.