Aeffe Lab

Based in Milan, with additional offices in Chieti and Padova, Aeffe Lab operates as a fashion digital agency focused specifically on e-commerce for retail and fashion brands. Its client base includes B2C fashion labels such as Capuzzi Moda, Washington Dee-Cee, Filippo De Laurentiis and Lea & Flò, alongside experience in B2B project design. The agency positions itself around a personalized, omnichannel approach intended to support brands through digital transformation, from international and multi-language store builds to corporate site restyling. The core offering centers on full-outsourcing e-commerce development, meaning the agency handles the creation, design and ongoing management of online shops on behalf of clients rather than delivering a one-off build. This is paired with digital marketing services covering SEO, affiliate marketing and social media marketing, aimed at promoting these e-commerce platforms once live. Additional listed capabilities include business consulting and business intelligence, used to support growth strategy after launch, as well as identity design and customer care support as part of the broader service set. The agency describes tailoring strategies to each brand's specific needs, spanning multistore and multi-language shop projects, retail and fashion sector expertise, and partner-based delivery of complementary services. Work is structured around a small, specialized team rather than a large in-house department.