AI Search Strategies

Based in Ottawa, this small team focuses specifically on AI Search Optimization (AISO) rather than conventional SEO, working with local, referral-based businesses looking to be found and recommended by AI tools such as ChatGPT, Gemini, and Perplexity. Clients described in their case studies include an accounting and bookkeeping firm, a healthcare provider, and a real estate business, all of whom found themselves absent from AI-generated recommendations despite having established traditional search presence. Team size sits between one and ten people, and the agency positions its work around helping small businesses that rely on referrals become "recommended brands" in AI-driven discovery. The core service involves auditing a business's digital presence against a defined set of criteria to identify why it is invisible in AI prompts, then addressing issues such as technical blocks preventing AI bots from crawling a site, inconsistent or confusing entity signals (for example following a business name change), and lack of "Entity Authority" needed for large language models to recognize and recommend a business. Work has included what they term "Phase 1 Entity Implementation," re-establishing semantic identity and brand entity signals, coordinating with hosting providers to remove crawler restrictions, and injecting AI-friendly site architecture. Engagements typically begin with a manual expert analysis delivered as an AI Visibility Snapshot within 24 hours, followed by a roadmap of prioritized technical fixes intended to help businesses appear consistently and accurately in AI-generated answers rather than traditional search listings.