Alder & Co.

Based in Knoxville, Tennessee, this small team works as a digital marketing partner for small businesses and nonprofits, with clients spanning corporate, cultural, and personal-brand sectors such as an art museum and business development professionals. The team has operated for nearly ten years and positions itself around transparency, aiming to give clients clear visibility into how marketing budgets are spent and tracked. Services cover branding and logo development, content management (blog posts, web pages, newsletters, press releases), email marketing for lead generation and customer retention, and graphic design intended to keep visual materials consistent with a client's brand aesthetic. Photography is offered to strengthen first impressions of a brand online. On the paid and organic search side, the agency runs Google Search and Display advertising campaigns, including targeted and remarketing strategies, and provides SEO work covering auditing, implementation, and ongoing management across various industries, drawing on more than ten years of combined team experience. Social media management is described as going beyond routine posting toward strategies meant to support business growth. Website development ranges from smaller tune-ups to full site builds. Print and direct marketing materials, such as flyers and holiday cards, are also mentioned as part of the broader marketing mix offered to Knoxville-area businesses.