Apex Context

Based in London, Apex Context works with businesses in legal services, healthcare, financial services and other professional sectors that need to understand and manage how they appear in AI-generated search results. Rather than focusing on traditional search engine rankings, the agency concentrates on generative engine optimization (GEO) — testing how a business is described by ChatGPT, Claude, Perplexity, Gemini and Copilot, and identifying inaccuracies or hallucinations that could affect prospective clients' perception of a company's credentials, services or pricing. The agency positions this as particularly relevant for regulated industries, where AI misinformation about certifications or compliance status carries reputational and commercial risk. Services are structured as a tiered path. The entry-level AI Visibility Score (£97, five-day delivery) checks how a business is represented across four or more AI platforms and provides competitive positioning with a 30-day action roadmap. The AI Visibility Audit (£147, 72-hour turnaround) tests 25 prompts across five AI platforms, documenting factual errors and hallucinations alongside competitor comparisons in a short report. From there, GEO Implementation (from £1,497, delivered over 30-60 days) addresses the issues identified through content optimization and technical fixes, while an Ongoing Management retainer (from £1,997 per month) provides continuous monitoring of AI platform representation. Clients are generally directed to start with the Visibility Score before progressing to audit and implementation stages.