Appaloosa Marketing

A one-person operation based in New York City, Appaloosa Marketing (trading as OOSA marketing) works with small businesses and startups, particularly in e-commerce, on full-funnel marketing projects. Founded in 2019, the agency is run by an individual operator with a background in SEO and ad operations, and it takes on client work across a range of industries, including Amazon sellers, multi-location clinic groups, and its own product launch under the OOSA brand. Engagements are booked in advance, with the site listing availability for upcoming quarters. Services cover paid advertising on Google Ads, Meta Ads, and Amazon Sponsored Products, including prospecting, retargeting, and PMax campaigns, alongside SEO, Shopify-based e-commerce development, web design, and email marketing through Klaviyo. Described work includes fixing keyword cannibalization across multiple clinic locations through improved schema and keyword planning, bringing Amazon operations in-house for a sports brand while pulling product back from wholesalers to protect margin, and building a Shopify store, product photography, and ad campaigns for an in-house product launch. The agency also references a self-built MCP server used to manage ad campaigns in real time through AI-assisted chat tools, aimed at speeding up campaign decisions and tracking budget allocation. Work is positioned as hands-on operational execution rather than advisory consulting, with the operator either coordinating with a client's existing team or running marketing operations directly.