Appteria Digital Agency

Appteria works with agriturismi, hotels, villas and restaurants across Tuscany, positioning itself as a single digital and technology partner for hospitality businesses rather than a specialist in one niche service. Although the company is registered in Prague and was founded in 2023, its stated base of operations and client focus is Tuscany, where it emphasises the ability to meet clients in person rather than working remotely from elsewhere in Europe. The team's background combines software engineering and business analysis experience gained at firms including Deloitte and PwC, plus an MBA in data and analytics, which it applies to problems it describes as rarely being purely technical. The agency's described work covers website and booking engine development aimed at increasing direct reservations, booking automation (confirmations, reminders, availability updates), and integration between PMS, channel manager and CRM systems to prevent double bookings. It also offers digital marketing across Google, Meta and SEO with stated tracking of spend and returns, plus AI tools for hospitality, including a 24/7 AI concierge that answers guest questions post-booking in multiple languages and provides local recommendations. Ongoing support is delivered through direct phone contact rather than a ticketing system. Documented projects include a full digital ecosystem build for an agriturismo (website, booking engine, automations), a scalable marketplace platform for a camping outdoor-hospitality project involving data scraping and marketing automation, and the AI concierge tool itself.