AppUp Labs

Based in Harrow, United Kingdom, AppUp Labs is a small team working with startups and mid-sized businesses that need to move quickly on mobile and web projects. Client work referenced includes an AI-driven feedback tool for startups, a shift-scheduling and team management app, a diet and nutrition coaching app with multiple AI integrations, an enterprise AI coaching platform, a therapy app, and mobile games. Engagements span sectors from health and wellness to enterprise software and gaming, with the agency positioned as an ongoing technical partner rather than a one-off vendor for several of these clients. The agency covers the full mobile app lifecycle: sketching and designing apps, developing for iOS and Android, deploying, marketing, and maintaining them after launch. Listed services also include search engine optimization, application testing, and web design and development, indicating it takes on web-based work alongside native mobile builds. Described project work includes building AI integrations into an app (covering areas such as personalized recommendations and data analysis), engineering solutions for technical problems such as splitting and reassembling recorded audio for server upload, setting up CI/CD pipelines, and creating brand guides and designs from existing web apps and APIs to produce a matching mobile version. For game clients, work has included taking rough designs through to two launched mobile games and supporting initial marketing and in-app purchase setup.