Arobas Web Solutions

Based in Gioia del Colle, in the Bari area of Italy, Arobas Web Solutions is a small consultancy run by Roberto Francesco Nico, operating with a team of up to ten people. The studio works with businesses seeking to build or strengthen their presence online, with particular attention to companies running or planning e-commerce ventures, given the site's stated concern that a large share of national online stores fail within their first two years of activity. Its scope covers web marketing consultancy, website and e-commerce project management, and brand image control, positioning itself as a partner that coordinates the different phases of a client's digital presence rather than handling isolated tasks. The declared services include Search Engine Optimization (organic positioning in search engines), SEM advertising, Pay Per Click, Direct Email Marketing (DEM), Social Media Marketing through what the site calls an "SMM Network," web analytics, web copywriting, strategic consulting, and branding. The agency describes tailoring web marketing plans to each client's objectives, aiming to generate targeted commercial leads at contained costs, and incorporating Web 2.0 tools such as social bookmarking, blogs and online communities to support word-of-mouth promotion and online public relations. For e-commerce projects, it states it offers a full consultancy service focused on defining solutions suited to the client's needs rather than simply publishing a site, and it also references responsive design work for mobile and tablet interfaces as part of its broader web marketing approach.