Authorize Local

Based in New York City, Authorize Local is a small digital marketing company built around serving small businesses that need their online presence set up correctly and optimized for local visibility. The company works with clients across industries, including hospitality, and positions itself as a partner that helps businesses grow their digital footprint and build ongoing relationships with their customers rather than a one-off service provider. The agency's service list centers on local SEO, where it optimizes business information such as services, products, location, and hours across the internet to increase visibility, and technical SEO, which involves working directly in a website's code so search engines can better interpret and rank it. Web development is offered alongside website maintenance, with sites built on a content management system that allows clients to make changes themselves. Additional services include content creation and blog writing, email marketing campaigns, press releases, SMS marketing, Google reputation management, social media optimization, and PPC marketing. The company also lists business development and business consulting, along with a hospitality marketing offering aimed at that sector specifically. Its stated approach follows three steps: researching and defining a plan around client goals, shaping how the brand is experienced by potential customers, and promoting the brand to reach its target audience. A free web analysis is offered as an initial point of contact with prospective clients.