Baas & Baas

Operating from Hamerstraat in Amsterdam, Baas & Baas is a small digital agency working with businesses that want to combine strategy, online marketing and web development into a single, data-driven approach rather than treating these as separate disciplines. With a team of ten or fewer, the agency positions itself as a full-service partner for companies aiming for what it calls "digital maturity," handling projects from initial strategy through to technical execution. Prospective clients can request a free 30-minute consultation via Google Meet or reach the team by phone, chat or contact form. The agency's service range spans web development (including WordPress sites, WooCommerce and Shopify webshops), search engine optimization (link building, on-page and technical SEO, keyword research), and search and social advertising through Google Ads, Microsoft Ads, and paid campaigns on Facebook, Instagram, LinkedIn, Pinterest, TikTok and WhatsApp. Content-related services include content marketing, email marketing, social media content creation and video production. Baas & Baas also publishes resources on topics such as GEO (generative engine optimization) and AI-driven search visibility, demand generation, and channel-specific advertising playbooks, reflecting an emphasis on aligning positioning strategy with newer search and AI channels alongside conventional SEO and paid media work.