Backstay Digital

Operating out of New York, this small team of ten or fewer works with businesses and brands seeking to strengthen their online presence and build websites that support growth. Its portfolio includes marketplace-style websites such as Top Lawyers USA and America's Best Physicians, pointing to experience serving professional-services directories alongside general business clients looking for a combination of design, development, and marketing support. Work is organized into three stages: a Discovery & Strategy phase involving consultations and questionnaires used to define project scope, site structure, and messaging; a Design & Content Creation phase covering homepage and key-page mockups, copywriting collaboration, and imagery selection; and a Develop, Launch & Refine phase in which sites are built on WordPress, checked for speed, security, and SEO practices, then handed over with training and support. Service offerings span website development, including ecommerce sites, custom WordPress builds, and site redesigns; branding work covering UX/UI design, logo design, marketing collateral, and brand strategy; and digital marketing services such as search engine optimization, pay-per-click management, social media marketing, email marketing, content marketing, and display advertising. The listed capabilities also include low/no-code development, positioning the agency to handle both custom-built and templated web projects for clients of varying technical needs.