Bad Dog

Based in Galway, Ireland, Bad Dog is a small digital agency working with businesses that want to move online or refresh their brand identity. The team, kept deliberately small, positions itself around e-commerce and branding work, describing clients as "many and varied" rather than belonging to one particular sector. The agency states it has been designing logos for over 30 years and combines this design heritage with newer digital marketing methods, including AI technologies, to build out online marketing strategies. Its core service areas cover e-commerce and web design built on Shopify and Squarespace, alongside logo and branding design, digital marketing, and SEO. For online stores, the agency builds and manages Shopify and Squarespace shops, pairing site development with web-optimised content and search engine optimisation aimed at improving Google rankings. Logo and branding work is handled by an in-house team of graphic designers who develop tailored designs intended to help clients retain existing customers and attract new ones. On the digital marketing side, the agency describes a "holistic" approach that draws on storytelling within online and social marketing, combined with AI-based tools, to shape client strategy. The website also references an accessibility widget offering as part of its service set, alongside a documented Shopify case study.