bAdministration Web Marketing

Since 2002, this Baltimore-based company has focused its web marketing work on the hospitality sector, particularly restaurants and bars operating in and around the city, including establishments in Fells Point, Rosedale, Parkville, and Pigtown. Operating with a small team, the agency positions itself as a specialist in internet marketing and social media for the food and beverage industry, working directly with restaurant owners on full-service packages tailored to that trade. Services described include website design and redevelopment, with examples such as integrating OpenTable reservation systems and building e-commerce modules for shipping products like crab cakes nationally. The agency also offers search engine optimization, local SEO, AdWords/PPC management, and social media marketing across platforms including Facebook, Twitter, and Google+, used to post specials, promote events, and engage customers. A reputation management service is also provided, involving ongoing monitoring of and response to online ratings and reviews with the stated aim of reducing negative feedback and increasing positive reviews. Results for clients are tracked through Google Analytics. Project work referenced on the site includes site redesigns and rebranding efforts for multiple restaurant and bar properties, often bundled into recurring web marketing packages covering menu updates, event promotion, and weekly social content such as specials and band schedules.