Bakery Group

Based in Barcelona, with a second location in Madrid, Bakery Group works with brand and marketing teams on campaigns that move beyond concepts into live experiences. Its portfolio includes projects for Mahou (in collaboration with Rayo Vallecano and around the San Isidro festivities), Banc Sabadell, and TOUS, indicating a client base of established consumer and retail brands operating in Spain. The team size is small, and job listings for production and project management roles in both Barcelona and Madrid point to an in-house structure built around creative pairs, art direction, and audiovisual production. The agency's listed services span SEO, branding, content marketing, event marketing, public relations, and video production, but the material describes its actual working method around four stages: ideating from cultural trends and audience listening to define a concept and format; designing the experience in detail, covering scenography, content, and audience considerations, guided jointly by creative and art direction; producing in-house to maintain control over execution, supplemented by external partners where needed; and amplifying the resulting experience so it extends beyond the initial event or activation. Case studies are organized around categories such as Brand Building, Brand Territories, Content, and Retail, reflecting a focus on integrated campaigns that connect a brand concept to activations, events, and content designed to be experienced directly by an audience rather than communicated only through traditional advertising formats.