Basar Optimization Inc

Based in Calgary, Alberta, Basar Optimization Inc is a small digital marketing team serving business owners and founders across Calgary and other parts of Canada. The agency works with a small team of 1-10 people and describes itself as specialized in SEO, SEM and marketing strategy, taking on projects across a range of industry niches rather than focusing on a single vertical. Its client base appears to include founders and small business operators looking for hands-on management of their search and advertising presence, with an emphasis on transparent, no-long-term-contract engagements. Services described on the website center on Search Engine Optimization, aimed at ranking businesses on Google search and Google Maps, and Pay Per Click management covering Google Ads, LinkedIn Ads, Meta Ads and TikTok Ads. Alongside these, the agency offers fractional CMO engagement, providing marketing strategy guidance and leadership on a part-time basis, and describes creating bespoke marketing roadmaps for clients facing strong competition or niche products. Its stated method includes tagging and tracking traffic, leads and conversions to attribute performance across marketing channels, giving clients access to dashboards, ad accounts and analytics accounts, and delivering monthly reports paired with regular client meetings. For PPC engagements, the agency states it does not begin charging management fees until a client's campaigns start producing conversions.