Baseplus DIGITAL MEDIA GmbH

Founded in 2005 and based in Viersen, Baseplus DIGITAL MEDIA GmbH works with mid-sized companies (Mittelstand) in Germany, operating as part of the FUNKE Mediengruppe. The agency positions its work around four connected elements — platform, visibility, demand and control — arguing that digital marketing only becomes effective when a website, search visibility, lead generation and data-driven steering are aligned rather than treated as separate activities. Its service range covers web design and WordPress development as the "platform" layer; SEO, AI/GEO visibility, local search and social media as the "visibility" layer; and SEA, performance marketing and social recruiting to generate measurable demand. On the strategy and control side, it offers digitalisation consulting, AI process optimisation and chatbot development, alongside a proprietary dashboard called baseplus OS that consolidates client KPIs into a single reporting view intended to support data-based decisions rather than isolated metrics. The agency describes analysing the full customer journey, from search to enquiry, to identify where visitors drop off before converting, and adjusting messaging, design and content so they support defined business goals and target audiences. Initial engagements are framed around a free, non-binding strategy consultation and a review of a company's digital growth potential.