be-agency

Based in Athens, be-agency works with technology, IT and telecom companies, positioning itself around marketing tailored to that sector's specific needs. Founded in 2020, the agency operates as a small team offering a combined creative-and-strategy approach aimed at increasing customer engagement, building brand loyalty and converting audiences into active customers. Its process follows four stages: an initial conversation, a business and goals assessment, strategy delivery through integration with the client's team, and ongoing monitoring of results. The service offering spans marketing planning and strategy, website design and development, branding and positioning, content creation, SEO, direct marketing, fractional CMO services and product marketing. Within planning and strategy, the agency develops marketing plans intended to set clear, agreed objectives before any execution begins. Its SEO and content work covers SEO planning and content optimisation, with the stated aim of not only attracting visitors to a client's site but converting them into customers. Branding and design services include logo design, colour palette development and brand guidelines, intended to build a consistent identity that supports recognition and trust. The fractional CMO offering suggests involvement in ongoing marketing leadership and decision-making for client businesses, alongside the more project-based branding, content and SEO services.