Beholder

Beholder is a small business marketing agency based in New York City, working with small and mid-sized businesses across sectors including professional services (accounting, engineering, legal), home services (construction, landscaping, plumbing, roofing), and healthcare (behavioral health, chiropractic, dental, therapy, medical device). In addition to its New York base, the agency lists location pages for Delaware, Raleigh, New Jersey, and Philadelphia, indicating a client base extending across the U.S. East Coast. Its stated aim is to connect brand presence, digital marketing, and lead generation into a single system that ties marketing activity to revenue rather than treating campaigns as isolated tasks. The agency's work is organized into three stages: Marketing Consultation Strategy, Digital Marketing, and Growth Marketing. The consultation phase assesses a client's current market positioning, identifies gaps, and builds a roadmap for decision-making. Digital Marketing execution covers earned, owned, and paid channels delivered through ongoing monthly work, spanning SEO, content marketing, email marketing, social media marketing, graphic design, and CRM consulting and systems integration. The Growth Marketing stage is positioned for businesses ready to scale, aiming to connect marketing efforts directly to sales outcomes and revenue growth, including support for expanding into new markets or increasing business valuation. Beholder also offers a tool called the Revenue Cookbook, a sales goal calculator meant to show how marketing activity maps to revenue targets, alongside a digital marketing audit survey and blog and podcast resources.