berso

Based in Montreal, berso is an independent PPC and SEO consultancy run by a certified consultant with 15 years of digital marketing experience. The practice works with e-commerce and SaaS brands looking to grow their online presence, increase website traffic, and generate more leads and sales. As a small, one-person operation, berso positions itself around direct, hands-on client relationships rather than large-team account management. The consultancy's core service areas are search engine optimization, paid search, and paid social, with particular attention to Google Ads as a platform. Its stated approach emphasizes strategies that are financially accountable, framed as tactics that would satisfy a CFO's scrutiny of marketing spend. To support prospective clients in evaluating potential return before engaging, berso provides a set of self-service tools on its site, including an SEO ROI calculator, a Google Ads ROI calculator, and a breakeven ROAS calculator. Engagement typically begins with a free discovery call, and berso also publishes a newsletter and blog covering PPC and SEO topics. The combination of calculators, educational content, and a direct consulting model reflects a service built around measurable performance metrics for e-commerce and SaaS clients specifically, rather than broader multi-industry marketing services.