Bertuol Renato

Based in Carnago, near Varese, this is an independent marketing consultancy run by Renato Bertuol, working in person with clients in Varese and its province and remotely across Italy. The practice serves small and medium enterprises, shops and independent professionals, with a particular focus on doctors, dentists, psychologists and psychotherapists who need to attract and retain patients or clients. Work is organized around Data Driven Marketing and Growth Hacking principles, with an emphasis on measurable outcomes rather than generic promotional activity, and on strategic planning built from data analysis before any campaign is launched. Services cover SEO, advertising, digital strategy, social media marketing and web design, applied differently depending on the client type. For healthcare professionals, the approach centers on building trust with prospective patients before their first visit, framed as constructing a "therapeutic alliance" through content and communication rather than direct selling. For small businesses and shops, the work includes building websites intended to function as active sales tools, running advertising, and managing social media and communication within a defined budget. Alongside client work, training activities are offered, including personalized and online courses, and teaching engagements on Data Driven Marketing, Growth Hacking and data analysis at ITS Incom Academy. The consultancy is a one-person operation, with graphic and photographic contributions credited to external collaborators.