Blast Analytics & Marketing

Based in Rocklin, California, Blast Analytics & Marketing has operated as an analytics consulting firm since 1999, working with organizational leaders who need to turn business data into actionable decision-making. The team, sized between 11 and 50 people, positions itself around a "Trusted Analytics Advisors" approach, supporting clients across industries who want to better understand customer behavior and marketing performance through data rather than guesswork. The agency's work centers on a proprietary SIOT methodology—Strategy, Implementation, Optimization, Training—applied across analytics consulting, customer experience (CX) consulting, and testing and personalization. Specific offerings include business, marketing, and digital analytics; data management and data visualization for building dashboards that make large data sets accessible; and analytics and data audits aimed at ensuring data integrity and accuracy. On the customer journey side, services extend to journey mapping, journey orchestration, and customer journey analytics, alongside a strategic roadmap process for CX improvement. Blast also provides consulting on named platforms, including Adobe Analytics, Google Analytics, and Tealium tag management and customer data platform (CDP) implementation, plus broader CDP consulting to unify customer data for more personalized communication. Testing and personalization services are framed around building a culture of data-driven experimentation to increase confidence in results. Search engine optimization and pay-per-click services are also listed among its offerings.