BlueMagnet

Founded in 2007 and based in Johannesburg, BlueMagnet is a small team of search specialists and digital optimisation consultants working with businesses across South Africa. Clients span finance, real estate, e-commerce, recruitment, travel and tourism, insurance, ICT, industrial and engineering, and property sectors, with SEO positioned as the central discipline around which other digital marketing activity is organised. The agency's work is structured around a "Discover & Align, Research & Intelligence, Audits & Diagnostics, Strategy & Roadmaps, Measure & Perform" framework, beginning with audits of digital assets, competitor analysis and customer intent research before strategy is developed. Search-related services include technical SEO, local and international SEO, SEO migration, WordPress SEO, travel SEO, and SEO consulting and strategy, alongside newer offerings in AI search, generative engine optimisation (GEO) and answer engine optimisation (AEO). Beyond SEO, BlueMagnet provides digital marketing consulting, UX and conversion optimisation, website strategy and development, website performance optimisation, content strategy, paid media strategy, social media strategy, and email marketing strategy. The agency also runs training and certification programmes, including a GEO & AI SEO certification course, SEOPSA certification pathway, and corporate coaching in SEO and digital marketing, reflecting an educational component alongside client service delivery.