Brand Insiders

Based in the United Kingdom, this small agency works with businesses ranging from start-ups and scale-ups to established listed or private organisations, including professional services firms and investment companies. Its stated aim is to help teams own their brand across all functions and divisions, so that customers, investors, and talent hear one unified voice. Client examples referenced include work for Forvis Mazars, an audit and advisory network, and Martin Currie, an active equity investment firm, indicating experience with organisations undergoing mergers, rebrands, or leadership change. The agency's work centres on brand strategy, culture and positioning, built on qualitative and quantitative research into stakeholder attitudes and interests. Services include developing brand narrative and storytelling, defining brand architecture and relationships between brands, and integrating sustainability positioning into brand messaging. Creative consultancy covers identity development, direction and design, alongside messaging, communication design, campaign development, and guidelines and toolkits for consistent output. Recent projects described include a UK launch campaign for a global merger, combining programmatic and traditional out-of-home advertising, digital and podcast audio, and direct client communications, as well as filmed client and partner conversations used as video case studies, and an employer brand refresh covering strategy, culture and positioning for a company undergoing leadership and product changes.