Brandinglab

Brandinglab, based in Tel Aviv, works with mid-market B2B companies whose websites have fallen behind changes in the business — a funding raise, a repositioning, a plateaued pipeline, or a shift toward AI-driven search discovery. The studio is led by a founder with more than 20 years of experience in web design and branding, who works directly with clients and brings in trusted partner specialists when a project requires additional studio capacity. Clients cited on the agency's site are located across Europe, the US and Africa, spanning sectors such as PR, legal services, and communications consulting. The agency's core offering is strategy-led Webflow website builds, alongside AI-native React development and custom AI products, aimed at improving how B2B sites perform both for human visitors and for AI search tools such as ChatGPT, Perplexity and Google AI Overviews — an approach it terms AEO (AI-engine optimization), including a free AEO audit as an entry point for prospective clients. Beyond web design, listed services include SEO, branding, graphic design, logo design, low/no-code development, and UX/UI design. Typical engagements address situations such as post-funding rebrands, repositioning after an ICP or pricing shift, stalled conversion rates despite steady traffic, CMS and design-system limitations that slow down marketing teams, and M&A or brand consolidation projects requiring a site to carry new identities or domains without losing existing organic equity.