BroadBased

Based in Jacksonville, Florida, BroadBased Communications has operated since 1996, working with businesses across sectors that have included healthcare, multifamily housing, and student recruitment. The agency's client roster referenced on its site spans general practices such as Complete Health and Serotonin Centers, and its stated approach centers on integrated marketing plans that combine online and offline tactics tailored to a client's budget. Beyond project-based marketing work, BroadBased offers Fractional CMO services, positioning senior strategists directly within a client's leadership team rather than in a purely advisory capacity, with the aim of shaping brand positioning and aligning marketing decisions with broader business objectives. The agency's declared services include search engine optimization (with a specific focus on local SEO), advertising, branding, digital strategy, and web design and development, alongside lead generation and media buying. Its lead generation work is described as connecting individual tactics — including print, direct mail, email, and text campaigns — to client acquisition outcomes, with the goal of producing ROI data that can be reported to leadership. Marketing strategy engagements are framed as either agency-led or client-directed, resulting in a data-driven plan intended to increase sales and leads. Project types mentioned include 12-month integrated marketing plans for patient lead generation, short-term lease-up campaigns for multifamily properties, student recruitment campaigns, and brand awareness initiatives. The team size is small, between one and ten people, and client contact is handled directly through the agency's Jacksonville office.