BtB Marketing Communications

Based in Raleigh, North Carolina, within the Research Triangle, this agency focuses exclusively on business-to-business marketing for technology and industrial companies, serving both established companies and start-ups. With more than 25 years of experience across a range of industries, the small team positions itself as an extension of a client's marketing department, either taking on comprehensive programs or filling gaps with select services for organizations that may have limited in-house marketing staff. The agency's capabilities span brand building and positioning, including developing brand guidelines from scratch or revitalizing existing brands, and integrated marketing programs that align messaging across websites, public relations, social media, collateral, video, tradeshows, and outbound marketing. It writes press releases, articles, and white papers, using a distribution strategy aimed at editors and influencers, and can draft content from scratch or refine existing material. Other described services include website design with responsive content organization, advertising campaigns with targeted media planning extended to landing pages and tradeshow graphics, and support for trade show presence including messaging, press coverage, and in-booth video. The agency also produces videos and infographics to explain products or simplify complex data, and takes on special projects such as annual reports, working independently, alongside in-house teams, or with other partners.