By The Web

Based in Nuñez, Argentina, By The Web is a digital marketing agency working with a small team on strategy, SEO and web design projects for businesses looking to build digital authority and generate commercial opportunities. The agency positions its work around visibility not just in traditional search engines but also in AI-driven answer engines, aiming to help clients be identified and recommended by these systems. Its client base spans general businesses as well as a specific offering for medical professionals seeking to reach patients with relevant, protocol-based information. The agency's declared service lines include digital strategy, SEO and web design, delivered alongside more specialized offerings such as reputation and authority building for AI search (optimizing content and online presence so tools like ChatGPT, Gemini and Perplexity can interpret and recommend a brand), LinkedIn employee advocacy programs that turn a company's staff into brand voices on the platform, and a digital asset diagnostic that audits a client's online ecosystem to assess how it performs and what is needed for AI interpretation. Additional services described include inbound marketing with automated, data-based processes to guide prospects through the buying journey, content and creative work covering visual identity and content strategy, and coaching and courses covering digital marketing, business intelligence, sales and automation topics for teams and entrepreneurs.