Calashock

Calashock focuses exclusively on B2B ecommerce, working with merchants in industries such as hardware and ironmongery, construction and building materials, plumbing and HVAC, industrial supply, and timber and lumber. Founded in 2009, the agency maintains offices in Toronto, New York, and London, with a small team serving clients across these regions. Its client base consists of manufacturers, wholesalers, and distributors looking to move complex B2B sales processes online, including wholesale ordering and large-scale product catalogues. Services are built around BigCommerce and Shopify development, alongside ecommerce consulting, integration services, and ecommerce audits. The stated working approach runs through three stages: discovery and strategy, where business goals and technical requirements are mapped into a roadmap; design and development, where custom BigCommerce builds are created to handle B2B-specific needs such as wholesale ordering workflows and system integrations; and launch and optimization, covering post-launch support and performance improvements. Calashock has delivered custom BigCommerce projects for a retail display solutions provider and for a sportswear manufacturer, in the latter case streamlining wholesale ordering. The agency partners with platforms and tools including BigCommerce, Shopify, Commerce Layer, Searchspring, and Klaviyo to support these implementations. Alongside development work, Calashock lists search engine optimization among its declared services and publishes resources such as guides, whitepapers, and a podcast related to ecommerce.