Candour

Based in Norwich, England, Candour is a small digital agency working with clients across sectors including insurance, ecommerce, life sciences and hospitality. Its client roster includes organisations such as Alan Boswell Group, Aventum, ThermoFisher, BeWILDerwood and The Forum, indicating a mix of corporate, retail and venue-based clients. The team is small, ten people or fewer, and positions itself around transparent, frank collaboration with clients rather than industry accolades. The agency's core service areas are search engine optimisation, AI search optimisation, digital PR, design and build, and branding, with pay per click, custom software development, mobile app development and web development also listed among its capabilities. Described project work includes multi-stage site migrations aimed at improving click performance, search-friendly platform builds for clients with international ambitions, and SEO campaigns intended to outrank comparison sites within the insurance sector. Design and build work extends to bespoke ecommerce builds involving ERP integration and user-focused website projects for venues. Digital PR is treated as a distinct discipline alongside SEO, with the agency publishing guidance on link-bait content planning and considerations for investing in digital PR. Candour also produces a weekly podcast, Search With Candour, covering digital marketing news and interviews, and shares ongoing commentary on SEO and industry updates through its website.