Chapter1

Located on Matejki Street in Poznań, Chapter1 is a small creative-strategic agency that has been active on the Polish market for around 12 years. Its client roster spans consumer and corporate brands including Fielmann Polska, Lech Pils, Volkswagen Group Polska, Das WeltAuto, Bambino, Uber, Żabka Polska, Sherwin-Williams and the City of Poznań (Urząd Miasta Poznania), indicating work for both national brands and public-sector clients. The team is compact, built around founders and directors with backgrounds in network agencies such as TBWA and in-house marketing departments of brands like Żubr, Goplana and Lisner, alongside experience gained on the client side of major campaigns. The agency positions itself as strategy-first, stating that discussion and planning precede any creative execution. Described services include integrated 360 campaigns, communication strategy development, creative platform design, digital and social media activity, and content marketing. It also handles video, photo and radio production, along with experiential and influencer marketing. Beyond its listed core specialisms of SEO, PPC, advertising, ecommerce marketing, out-of-home design and UX/UI design, the agency's own case material centres on integrated brand campaigns that combine strategy, creative concept development and cross-channel production. Campaigns produced for clients such as Fielmann and the City of Poznań have received recognition at industry award programmes including Effie, Golden Arrow, Kreatura and Innovation.