Charlesworth Group

Registered in Huddersfield, United Kingdom, Charlesworth Group operates as a digital marketing agency with a stated focus on Asian markets, offering multilingual services across English, Japanese and Korean. Its client base appears to be brands seeking to expand into or engage with audiences in China, Japan and South Korea, alongside general international markets. With a team of over 200 people, the agency positions itself as a specialist in navigating region-specific platforms and search ecosystems rather than a generalist marketing provider. The service range covers international SEO, search engine marketing, social media marketing, website development, email marketing and marketing localisation, alongside newer offerings in AEO (app store and geographic optimisation) and GEO services aimed at visibility within AI-driven search and recommendation systems. Country-specific solutions form a core part of the offering: for China, this includes Baidu SEO and advertising, WeChat marketing and mini-programs, Xiaohongshu, Bilibili, Douyin and Zhihu marketing, student recruitment campaigns, and social media listening; for South Korea, KakaoTalk marketing; and dedicated digital marketing solutions for Japan. Supporting technology includes the Charlesworth Gateway, described as a unified platform for managing marketing efforts, along with analytics and reporting tools and custom-built WeChat Mini-Programs. The agency also publishes blogs, case studies, news and video content as part of its insights resources.