Ciffone Digital

Ciffone Digital is a small, Chicago-based consultancy led by Mike Ciffone, offering services on either a direct consulting basis or a more agency-style engagement. Work is available for brands of varying sizes and stages, from established sites with commercial-intent traffic already in place to smaller, growing sites that require a longer-term content and visibility strategy. The consultancy also positions itself for international brands, offering specialty hosting for companies with high-traffic websites and cross-border footprints. The core service offering centers on SEO consulting, SEO audits, page speed optimization, content marketing, and web development. Page speed work includes engineering custom server architectures, ranging from bringing WordPress sites into Core Web Vitals compliance to more advanced enterprise configurations. Web development focuses primarily on custom WordPress and Ghost themes, with design handled either in-house or through a partner creative agency, and a product-led staffing process drawing on a background in product management and agile/scrum methods. Content marketing follows one of two paths depending on a site's maturity and goals, targeting commercial-intent queries directly for established sites or building toward that over time for newer ones. Content production incorporates voice transcription software and generative AI tools alongside a stated emphasis on quality following Google's Helpful Content update. Overall strategy work covers funnel-building, user journeys, and content aimed at engaging and retaining target audiences.