Cloxy

Based in Sofia, Cloxy is a small SEO specialist working with businesses in the Bulgarian market, primarily targeting rankings on Google.bg for chosen keywords and phrases. The team, sized between one and ten people, focuses exclusively on search engine optimization rather than offering a broad marketing mix, and its published material addresses site owners looking to improve organic visibility, including online shops, as opposed to those seeking paid search or PPC campaigns. The agency structures its work around the two recognized SEO disciplines: On-Site (On-Page) and Off-Site (Off-Page) optimization. On-Page work involves improving a website's code and structure, implementing semantic HTML5 elements, adding microdata to key content types, and building relations between different page types so search engines can crawl and interpret a site more easily. Off-Page work centers on external factors such as backlinks, behavioral signals, social signals, and brand signals, delivered as an ongoing, typically monthly, engagement rather than a one-off project. According to its own description of the process, Cloxy develops an individual SEO strategy for each site that balances these two approaches, and it also lists services such as SEO audits, SEO consultations, and SEO subscriptions. The agency states that results depend on factors like niche competition and Google's update cycles, and it does not guarantee specific rankings, positioning its role as applying available expertise rather than promising fixed outcomes.