Codarity

Based in Reading, England, Codarity works specifically with established B2B event services businesses — production companies, AV and technical suppliers, corporate event agencies, staging providers and venues — typically those already turning over £1M or more. The agency positions itself as a specialist partner for operators who have grown through word of mouth and referrals but have hit a ceiling because that pipeline isn't controllable or scalable. Its focus is on building marketing infrastructure that gives these businesses a consistent, self-generated flow of right-fit inquiries rather than relying on reputation alone. Codarity's work is structured around what it calls the Evergreen Event Profit System (EEPS), organised into four pillars: Authority, built through content, search and PR to establish trust before a buyer makes contact; Attraction, using LinkedIn, Google, ABM and paid media to reach specific target buyers; Automation, involving CRM setup, nurture sequences and AI tools to convert interest into booked conversations; and Architecture, covering first-party tracking and attribution suited to long B2B sales cycles. Engagements begin with a free Growth Scorecard, followed by a paid, fixed-fee EEPS Strategic Assessment that produces a roadmap of the client's growth infrastructure before any build work starts. Declared services include SEO, web design and pay-per-click advertising, delivered by a team of one to ten people.