Codero Ltd

Based in Brightons, United Kingdom, Codero Ltd works specifically with independent hotels looking to reduce their dependence on online travel agents and the commission fees that come with third-party bookings. The team, sized 1-10, positions itself as a direct booking growth partner for hoteliers, focusing on building website and marketing systems that redirect revenue away from OTA platforms and back to the property itself. The agency's approach centres on what it calls the Direct Booking Engine, a booking-focused website system designed to improve conversion from discovery through to booking, paired with targeted SEO and paid advertising delivered through a service called Performance Grow. Engagements can begin with a free OTA cost calculator and a no-obligation Direct Booking Audit reviewing a hotel's website, booking journey and online presence. For hotels wanting quicker fixes, Codero offers a four-week Direct Booking Sprint addressing conversion optimisation, technical SEO and booking flow issues. Longer-term clients can move into a Growth Partnership combining SEO, content, reputation management and Google Hotel Ads under one point of contact. Declared service areas also include digital strategy, web design and development, UX/UI design, email marketing and pay-per-click advertising, all oriented toward increasing direct bookings, protecting margins, and reducing reliance on OTA commissions for independent hotel operators.