Collective Measures

Based in downtown Minneapolis, this employee-owned agency positions itself as a full-funnel media and analytics practice rather than a single-discipline provider. With a team of 11-50 people operating from offices on South Fifth Street, the agency structures its work around four stages it labels Signals & Insights, Strategy & Planning, Activation & Expression, and Measurement & Optimization, reflecting an approach that moves from research through execution to ongoing performance review. The site does not name specific industries or client types it serves, framing its work instead as helping organizations address marketing challenges through this structured process. Declared services span Search Engine Optimization, Content Marketing, Digital Strategy, Email Marketing, and Marketing Strategy, which map onto the agency's four-stage framework: analytics and audience signals inform strategic planning, which feeds into content and channel activation, followed by measurement to refine ongoing efforts. The emphasis on being "simply accountable" points to a measurement-driven method underpinning these services, with optimization treated as a continuous stage rather than a final step. Beyond this staged methodology and its service list, the material does not detail specific tools, campaign types, or industry specializations, though the structure suggests an integrated approach linking research, strategy, creative execution, and performance analysis under one process.